Activate Omnichannel Campaigns with Speed and Intelligence
Streamline Ad Delivery, Dynamic Creative and Omnichannel Activation
Launching effective advertising campaigns across the fragmented media landscape requires more than great creative and audience targeting—it demands control, speed and scale.
XR gives media agencies a global platform to unify assets, omni-channel distribution and rights management into one connected hub so you can deliver campaigns across TV, CTV, digital, OOH, print and beyond—faster, smarter, compliant and with total creative control.
Global Ad Delivery, Built for TV, CTV, Digital & More
Deliver creative perfection across every screen, every time. XR’s platform enables scaled creative distribution to TV, CTV, digital video, DOOH, print, audio and beyond—meeting publisher specs in every market, format and channel.
Global scale: distribution to 50K+ media endpoints across 140 countries
Independent, MRC-accredited third party digital ad serving
Built-in trafficking, transcoding and global clearance
Dynamically version digital creative to increase personalization and resonance
Creative adaptations for localization, accessibility and platform precision
Greater Collaboration, Greater Control
Take control over ad campaign management. Centralize your creative assets, rights data and media distribution in one place—optimizing workflow collaboration with clients and teams.
Access, manage and share assets with ease
Eliminate siloed workflows across agency and brand teams
Activate omnichannel campaigns faster, with full control
Track creative as it moves across platforms with a unique Creative ID, fueling data for measurement and frequency
XR’s Global Creative ID empowers media agencies to align metadata tagging with creative identification for precise tracking across platforms and screens
Unlock Revenue Potential with Creative Intelligence
Discover how creative intelligence helps media agencies gain intelligence that drives decisions and performance—making every impression and asset count.
By analyzing billions of data points across creative, media and production, XR transforms millions of hours of manual review into real-time intelligence—evaluating creative at scale, with speed and confidence.
Asset utilization analysis for omnichannel campaign delivery
Unified omnichannel reporting and campaign metrics
Insights on resonance, inclusivity, sustainability and more
Dynamic Creative, Centralized Activation
Easily manage creative versions and variations across digital ad campaigns. XR’s platform and 3rd party ad server supports dynamic creative at scale—personalizing assets with the right data.
Centralized creative hub for all assets and dynamic versions
Automate versioning by audience, channel or format
Real-time updates ensure last-mile accuracy and compliance
Full visibility into creative usage, performance and delivery
