Case Study

Digitizing a Global Airline’s 50-Year-Old Media Archive

Aerial view of airport and runway
Key Numbers
900 TV Spots
Converted nearly 900 TV spots into digital video and audio content, representing 5 terabytes of data
56 years
Ensured the integrity, longevity and accessibility of 56 years worth of media assets
As one of the world's top airlines launched plans for commemorating their centennial anniversary, it partnered with XR to modernize its media management process.

Learn how the XR platform maximized content value, optimized operational efficiency and improved sustainability.

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