Linear TV Distribution
Fast and Flawless Linear TV Distribution
XR delivers linear TV advertising with speed and precision. Recognized as the industry standard for linear TV distribution and trusted by the world's largest brands, our global platform seamlessly connects brands, agencies, post-production houses and all TV media destinations, providing always-on access to assets and built-in tools for streamlined workflows, quality control and creative approvals.
The Gold Standard in TV Creative Delivery
Key Capabilities
Digital Ad Serving
Ensure precise delivery and maximize performance with third-party digital ad serving. Distribute and personalize creative across CTV, digital video and display through an independent, MRC-accredited solution. Learn more
Radio, DOOH & Print
Reach audiences across radio, cinema, out-of-home, and print through a global network of 50,000+ media endpoints. Learn more
Closed Captioning / Audio Descriptions
Make your content accessible to all. Add closed captioning, subtitles, and audio descriptions to reach wider audiences—including those with hearing or vision impairments, or viewers watching without sound. Learn more
Transcoding
Preserve creative quality with direct-from-master transcoding that ensures flawless playback across all broadcast and digital formats. Learn more
Traffic & Network Clearance
Launch with confidence through expert support for network clearance and traffic. Ensure accuracy, compliance, and timely delivery across all media markets. Learn more
Global Rights Management
Distribute video ads globally with confidence—backed by built-in rights management that ensures every asset runs where, when, and how it should. Learn more
The largest brands and publishers trust XR to deliver creative across every screen
XR distributes 80%+ of Super Bowl ads and campaigns for 90% of the top 200 global advertisers.
