Creative Perfection. Distributed Everywhere.

Creative Distribution for Every Channel, Every Screen

From TV and CTV to digital, social, print and OOH, XR connects your creative to every screen and media destination—smarter, faster and with total confidence.

As the world’s largest creative distribution network, XR powers fast, flawless content delivery across channels with an AI-driven platform that centralizes assets, automates workflows and ensures full rights clearance and perfect quality for every ad format—so every campaign launches without friction.

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Powering TV Globally

XR unifies creative distribution across linear TV and digital platforms—eliminating duplication, accelerating delivery and ensuring every ad meets the highest standards for broadcast and platform compliance, from traditional networks to digital ad serving.

Unified ad serving for linear TV, CTV, digital and streaming

MRC-accredited third-party digital ad serving

Integrated delivery to online and offline ad environments

Streamlined network clearance and broadcast-ready trafficking

Creative Distribution Built for Scale and Speed

Launch Anywhere.  Adapt for Everywhere.

No more delays, compliance issues or versioning chaos. XR adapts, packages and deploys your creative across formats and markets—seamlessly.

Scaled distribution to 140+ countries and 50,000+ endpoints

Auto-transcoding for any platform or spec

Format adaptation for every screen and channel

Scalable creative analytics powered by AI

Seamless Distribution, Smarter Workflows

Omnichannel Delivery, Unified Activation

Don't let fragmented tools and siloed systems slow you down. XR brings your creative distribution into a centralized platform—unifying creative management, ad trafficking, network clearance and content distribution into a single, optimized workflow.

End-to-end delivery from asset collection to media endpoint

Streamlined trafficking and network clearance

Campaign reporting across channels

30% lower carbon impact via unified ad serving

Compliance, Control & Creative Intelligence

Advanced Insights, Backed by Asset-Level Control

XR gives brands unmatched control over creative execution—tracking every asset, managing global rights and talent and unlocking creative intelligence at scale. With XR, asset-level visibility is built in from day one, so you always know where your creative is and how it’s being used.

Integrated global rights and talent data

XRID for global unification of asset metadata and creative tracking

Cross-platform metrics and creative usage insights

Automated compliance, expiry and clearance tools