Command Your Content.
Protect Your Brand.
Act With Confidence.
Creative Control Starts Here
Take full command of your operations with XR’s creative management platform—a centralized hub that transforms how brands, agencies, publishers and studios view, manage and control what is happening across assets, campaigns and geographies.
By centralizing assets, managing rights with precision, and empowering faster, smarter workflows across teams and regions, XR helps customers act with clarity, consistency and compliance.
All Your Creative, One Intelligent Library
No more blind spots or searching across silos. With AI-powered tagging, universal creative IDs and organized assets, teams can instantly find, adapt and distribute content—with speed and precision.
Centralized and organized searchable asset library
XRID: one ID to track every version
Auto-tagging for fast discovery
Connected Teams, Consistent Creative
Enable brand and agency teams to work together across regions and departments—sharing, versioning, localizing and distributing content at scale while maintaining brand integrity.
Cross-functional access and collaboration
Format, localize and caption for every market
Streamlined, omnichannel ad distribution
Built-In Protection, Asset-Level Control
Talent and rights tracking by asset
Expiry alerts and usage calendars
Compliance tools across regions
Every asset is usage-tracked, rights-managed, cleared and expiration-aware—reducing risks, minimizing costly fines and maintaining compliance. XR links all metadata, talent and licensing to keep you in control, so you know where, how and when your assets are being used.
Move Faster.
Work Smarter.
Automate and optimize every facet of creative operations. With AI-driven intelligence and integrated workflows, you can achieve the control you need to accelerate speed to market, reduce waste, and turn creative data into actionable insights that drives better business results.
Workflow automation and version control
AI-powered creative analytics
Master transcoding and less hops across the supply chain
You Can Only Optimize What You Can Control
Discover how a global beverage brand centralized creative operations—united assets, rights management, approvals and ad distribution—to drive scale, speed and savings.
Explore the Platform
Creative Production
Streamline onboarding, approvals and payments to accelerate production and maximize output.
Creative Distribution
Deliver flawless creative to every screen, format and destination—faster and with full compliance.
Creative Intelligence
Unlock the data behind your content to drive smarter decisions, stronger performance and ROI.
Platform
One platform. Total control. Connect every part of the creative lifecycle in a single, AI-powered solution.