Production Efficiency
Maximize Creative Investments with Intelligence
Maximize marketing ROI with creative production intelligence—track asset performance, reduce waste and boost efficiency at scale.
XR brings together production and delivery data with AI-powered insights, enabling brands to make smarter decisions and extract more value from every creative investment.
Take Control of Asset Usage and Investments
Asset Utilization
Understand how your creative is being used—and where it’s going to waste. XR tracks asset distribution across brands, campaigns, markets and media to measure utilization, eliminate inefficiencies and identify re-use opportunities.
Gain a clear view into how, where, and when assets are being activated
Identify underutilized assets to improve re-use
Maximize the value of every asset produced and reduce creative waste
Production Investment Analysis
Take control of your creative spend with data that connects dollars to outcomes. By combining production and talent and rights costs with usage and performance data, brands now have a holistic view of campaign ROI.
With visibility into your creative production efficiency, underutilized rights and asset activation, teams can unlock faster re-use and reduce unnecessary spend.
Save time and money by maximizing the use of existing production investments instead of creating new content
Leverage asset-level rights data to streamline reuse, eliminate unnecessary re-licensing and speed up activation across campaigns and markets
Align production planning with real-time usage insights to minimize overproduction, improve budgeting accuracy, and support more sustainable operations
Asset Utilization
Understand how your creative is being used—and where it’s going to waste. XR tracks asset distribution across brands, campaigns, markets and media to measure utilization, eliminate inefficiencies and identify re-use opportunities.
Gain a clear view into how, where, and when assets are being activated
Identify underutilized assets to improve re-use
Maximize the value of every asset produced and reduce creative waste
Production Investment Analysis
Take control of your creative spend with data that connects dollars to outcomes. By combining production and talent and rights costs with usage and performance data, brands now have a holistic view of campaign ROI.
With visibility into your creative production efficiency, underutilized rights and asset activation, teams can unlock faster re-use and reduce unnecessary spend.
Save time and money by maximizing the use of existing production investments instead of creating new content
Leverage asset-level rights data to streamline reuse, eliminate unnecessary re-licensing and speed up activation across campaigns and markets
Align production planning with real-time usage insights to minimize overproduction, improve budgeting accuracy, and support more sustainable operations
Key Capabilities
Brand Impact
Turn creative into a growth engine—amplify brand impact and maximize ROI with AI-powered insights into effectiveness, inclusion and sustainability that drive deeper audience resonance. Learn more
Explore Production Intelligence
Turn creative into a growth engine—amplify brand impact and maximize ROI with AI-powered insights into effectiveness, inclusion and sustainability that drive deeper audience resonance. Learn more
Asset Utilization & Production ROI
Tasked with improving content efficiency across five markets, the brand needed a clear view of what content was being used—and what was going to waste.
