Creative Control

Creative
Asset Storage

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Creative Asset Storage: Secure, Archive and Access

XR’s asset storage is designed to process, house and preserve creative assets, ensuring long-term security and access while increasing brand control, efficiency and sustainability.

Easily upload, securely store and archive your content with enterprise-grade protection and drag-and-drop simplicity.

Where Creative Assets Live, Last and Stay Within Reach

Effortless Upload, Faster Workflows

Drag-and-drop simplicity, bulk upload and automated API integrations make asset ingestion easy. Whether transferring via desktop, FTP or cloud, XR ensures fast, flexible and secure uploads.

Secure Cloud Storage, Easy Archived & Accessible

Enterprise-grade cloud infrastructure keeps your assets protected and accessible—reducing risk while supporting long-term archiving of both legacy and active content.

Digitization to Modernize Assets

Future-proof your assets and preserve brand history by converting outdated formats into high-quality digital assets. They’re future-proof, accessible and ready for reuse.

Physical Storage, Protected and Preserved

From hard drives to physical props, XR’s secure, climate-controlled facilities protect valuable assets while helping reduce your physical storage footprint and associated costs.

Key Capabilities

Asset Discovery

Say goodbye to scattered assets and siloed teams. Discover your assets instantly—centralized, searchable, and always in your control. Learn more

Workflow Management

Streamline creative distribution with secure sharing, automated QC, built-in transcodes, reslating, rights checks, and a complete audit trail. Learn more

Global Rights Management

Manage talent costs and rights with connected data, a centralized compliance calendar, and proactive alerts—ensuring on-brand usage everywhere. Learn more

Creative Identification

Track every asset with a unique XRID— powering precise identification, version control, and creative intelligence at scale. Learn more

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