Digital Ad Serving
Digital Ad Serving Backed by Creative Control
Streamline digital ad serving across every screen and channel—from CTV and digital video to audio, display and beyond. With centralized creative for all video assets, automated readiness and dynamic personalization, XR ensures every creative is tagged, rights-cleared and delivered flawlessly—faster and at scale.
XR’s independent, MRC-accredited ad server includes built-in compliance, giving brands and agencies the transparency and control to launch and optimize campaigns with confidence—so every creative reaches its audience, in every format, perfectly.
Seamless Ad Serving Starts with Centralized Creative
XR centralizes creative assets and automates file readiness, streamlining sourcing, versioning and campaign activation. With publisher specs embedded directly into the platform, there's no need for manual spec sheets or time-consuming rework.
Assets are transcoded directly from the master file to ensure top-tier quality—minimizing rejections and avoiding unnecessary fees.
Dynamic Creative Delivered at Scale
XR enables digital dynamic creative delivery across display, video and CTV—making it easy to create, version and personalize ads at scale. Creative elements like fonts, buttons and colors can be adapted quickly, while data triggers such as location, weather, media context or live scores drive real-time relevance.
With an intuitive approval process and powerful versioning tools, brands generate hundreds of personalized assets without added complexity.
Real-Time Performance and Smarter Execution
XR offers real-time, MRC-accredited analytics across digital video and CTV to fuel data-driven decisions and campaign agility. Automatic tag distribution and live tag support, inclusive of VAST4, ensures ads are delivered with speed and accuracy, even across live streaming environments.
XR also integrates with the platforms and tools—like Prisma, Google Ads Data Hub and Campaign Manager—while offering certifications across leading publishers including Amazon, Disney+, Hulu, Roku and more.
Brand Safety and Compliance for Digital
XR weaves compliance and brand safety into the entire creative workflow, ensuring protection alongside performance. Talent usage and rights data are connected to every asset, supporting full alignment with privacy frameworks like GDPR, GPP, CCPA and COPPA.
Creative content can be evaluated for brand safety and governance, and integrations with verification partners keep campaigns safe from fraud and unsuitable placements.
Key Capabilities
Linear TV
Deliver ads to every linear destination with speed and precision. Connect teams and streamline workflows with built-in tools for quality control, asset access, and approvals. Learn more
Radio, DOOH & Print
Reach audiences across radio, cinema, out-of-home, and print through a global network of 50,000+ media endpoints. Learn more
Closed Captioning / Audio Descriptions
Make your content accessible to all. Add closed captioning, subtitles, and audio descriptions to reach wider audiences—including those with hearing or vision impairments, or viewers watching without sound. Learn more
Transcoding
Preserve creative quality with direct-from-master transcoding that ensures flawless playback across all broadcast and digital formats. Learn more
Traffic & Network Clearance
Launch with confidence through expert support for network clearance and traffic. Ensure accuracy, compliance, and timely delivery across all media markets. Learn more
Global Rights Management
Distribute video ads globally with confidence—backed by built-in rights management that ensures every asset runs where, when, and how it should. Learn more
