INSIGHTS

Embracing the Impact Era: 2025 Ad Trends to Watch

The trends to watch in 2025 are driven by advancements in AI, evolving audience behaviors, and an increasing focus on efficiency and consolidation to maximize business impact.

Read now
A dynamic, high-speed digital background with video thumbnailsA dynamic, high-speed digital background with video thumbnails
INSIGHTS

Greater Inclusivity. Better Results.

Meet RX: A New Industry Metric for Representation in Advertising and Creative Content

LEARN MORE
Three smiling women with diverse skin tones and hair styles, accompanied by a digital overlay displaying an RX Score by XRThree smiling women with diverse skin tones and hair styles, accompanied by a digital overlay displaying an RX Score by XR
INSIGHTS

Five Ways to Make Entertainment Payroll More Efficient

Discover five ways to achieve efficient entertainment payroll. Streamline your processes, reduce errors, and stay compliant with XR Extreme Reach.

Read now
Close-up of a professional video camera on a film set with blurred background.Close-up of a professional video camera on a film set with blurred background.
InsightsReportsVideosCase StudiesNews

Insights

Leaf

XR & Scope3 Partner to Put Carbon Tracking in the Creative Workflow

XR Gives Customers Visibility and Control Over their Carbon Footprint with Centralized Assets & Creative Intelligence.
3/20/2025

The Impact Era: Harmonizing Technology and Humanity in Advertising

The Impact Era is a six-part interview series from Beet.TV and XR, filmed at CES 2025, exploring how technology is reshaping inclusivity.
2/5/2025
A dynamic, high-speed digital background with video thumbnails

Embracing the Impact Era: 2025 Ad Trends to Watch

The trends to watch in 2025 are driven by advancements in AI, evolving audience behaviors, and an increasing focus on efficiency and consolidation to maximize business impact.
1/27/2025
Football player

It’s Game Time—Welcome to the ‘Watch Anywhere’ Era

Reach and engage live event audiences across platforms with XR
1/24/2025
CES CSpace Panel

5 Trends from CES 2025 Driving the Next Era of Impact in Advertising

Here are the top takeaways, according to the XR team on the ground.
1/16/2025

Opportunities & Trends for 2025: Rebalancing Creative and Reach

Discover key advertising trends for 2025, from creative intelligence to supply path optimisation.
1/15/2025

Reports

Circles

5 idées reçues sur la publicité accessible

Optimisez l’impact de vos campagnes grâce à l’accessibilité publicitaire.
5/13/2025

Creative Operations is Costing More Than You Think

Optimize Your Creative Investments in Challenging Economic Times 
4/21/2025
Lines

Australia & New Zealand Accessibility Snapshot Report

Get exclusive insights into the state of advertising accessibility in Australia & New Zealand with our latest Snapshot Report
4/7/2025
Screenshot of a report showing image stats

Super Bowl Ads Decoded

Explore the Creative Intelligence Behind the Biggest Brand Moments 2023-2025
2/10/2025
Sports on TV

5 Misconceptions About Accessible Advertising

Unveiling the myths that hold brands back from unlocking the power of inclusivity.
2/3/2025
Spiral

Accessibility in Advertising: UK Snapshot Report

Get exclusive insights into the state of advertising accessibility in the UK with our latest UK Snapshot Report.
2/3/2025

Videos

Case Studies