INSIGHTS
New

Embracing the Impact Era: 2025 Ad Trends to Watch

The trends to watch in 2025 are driven by advancements in AI, evolving audience behaviors, and an increasing focus on efficiency and consolidation to maximize business impact.

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INSIGHTS
New

Greater Inclusivity. Better Results.

Meet RX: A New Industry Metric for Representation in Advertising and Creative Content

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Three smiling women with diverse skin tones and hair styles, accompanied by a digital overlay displaying an RX Score by XRThree smiling women with diverse skin tones and hair styles, accompanied by a digital overlay displaying an RX Score by XR
INSIGHTS
New

Five Ways to Make Entertainment Payroll More Efficient

Discover five ways to achieve efficient entertainment payroll. Streamline your processes, reduce errors, and stay compliant with XR Extreme Reach.

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Insights

Digital abstract AI concept
Digital abstract AI concept

What AI Means for Production Finance Teams

What AI Means for Production Finance Teams

AI isn’t just a buzzword. For entertainment teams managing fast-moving productions and strict union compliance, it’s a financial necessity.
Investment financial concept business finance data analytics graph
Investment financial concept business finance data analytics graph

How Automation Reduces Production Risk

How Automation Reduces Production Risk

When automation is embedded in every step of the payroll workflow, it doesn’t just save time—it protects the production.
Closeup of team members examine documents
Closeup of team members examine documents

Why Now Is the Moment to Fix Your Payroll Workflow

Why Now Is the Moment to Fix Your Payroll Workflow

Whether your production is scaling up—or tightening budgets—now is the time to lock in the systems that keep things moving.
5/6/2025

The Cost of Creative Chaos: Lean Times Demand Optimised Operations

The Cost of Creative Chaos: Lean Times Demand Optimised Operations

Economic downturns demand greater efficiency, challenging marketers to maximise impact and scrutinise everything, including creative operations.
Leaf
Leaf

XR & Scope3 Partner to Put Carbon Tracking in the Creative Workflow

XR & Scope3 Partner to Put Carbon Tracking in the Creative Workflow

XR Gives Customers Visibility and Control Over their Carbon Footprint with Centralized Assets & Creative Intelligence.
3/20/2025

The Impact Era: Harmonizing Technology and Humanity in Advertising

The Impact Era: Harmonizing Technology and Humanity in Advertising

The Impact Era is a six-part interview series from Beet.TV and XR, filmed at CES 2025, exploring how technology is reshaping inclusivity.
2/5/2025

Reports

Creative Operations is Costing More Than You Think

Creative Operations is Costing More Than You Think

Optimize Your Creative Investments in Challenging Economic Times 
4/21/2025
Lines
Lines

Australia & New Zealand Accessibility Snapshot Report

Australia & New Zealand Accessibility Snapshot Report

Get exclusive insights into the state of advertising accessibility in Australia & New Zealand with our latest Snapshot Report
4/7/2025
Screenshot of a report showing image stats
Screenshot of a report showing image stats

Super Bowl Ads Decoded

Super Bowl Ads Decoded

Explore the Creative Intelligence Behind the Biggest Brand Moments 2023-2025
2/10/2025
Sports on TV
Sports on TV

5 Misconceptions About Accessible Advertising

5 Misconceptions About Accessible Advertising

Unveiling the myths that hold brands back from unlocking the power of inclusivity.
2/3/2025
Spiral
Spiral

Accessibility in Advertising: UK Snapshot Report

Accessibility in Advertising: UK Snapshot Report

Get exclusive insights into the state of advertising accessibility in the UK with our latest UK Snapshot Report.
2/3/2025
Report on screens
Report on screens

How Inclusive is Advertising Today?

How Inclusive is Advertising Today?

Discover the state of inclusivity with the 2024 Global Advertising Representation Report
12/4/2024

Videos

Case Studies